Farnborough Airport and Edmiston launch the largest ever air-side advertisement on the airports radar tower
1st September 2022 by Farnborough Airport
Europe’s leading private aviation airport, Farnborough Airport announces the completion of the largest ever air-side advertisement. As part of a fully immersive guest experience, Farnborough Airport’s two-sided radar tower advertising wrap consists of two 10.8m wide and 15.3m high graphic panels, which when combined, surpasses the previously largest Dubai International Airport’s advertising site of 28m x 6.2m and Fort Dunlop’s iconic Cometh the Hour advert measuring 25m x 20m.
As part of the partnership the award-winning terminals have been blanketed in Edmiston red and a new designed lounge, The Edmiston Lounge, offers clients a space to relax before and after flying. At The Edmiston Lounge, guests can experience a fully bespoke design, filled with rich fabrics and furniture paired with Edmiston photography, a travel library, works of art, and yacht models.
Simon Geere, CEO of Farnborough Airport, says “We’re excited to launch the final part of our immersive guest experience with Edmiston, adding to our already unrivalled private travel experiences. We’re proud to say it’s the largest air-side advertisement in the world and we look forward to our clients enjoying the entire experience on their next visit to the airport.”
The new experience is part of a wider development plan at Farnborough Airport to enhance customer experiences including a £55million Hangar 3 investment, Domus III, and the introduction of SAF (Sustainable Aviation Fuel) and HVO fuel (Hydrotreated Vegetable Oil) to reduce both flying and onsite emissions.