A new age traveller is emerging and one who is characterised by a blur between business and leisure. With the rise of remote work and the ability to conduct business from anywhere, business aviation is becoming increasingly popular as a way to combine work and play.
Gone are the days of the traditional 9-to-5 and having to carve out a vacation for two weeks in the year. Modern travellers are seeking the elusive work-life balance and non-more so than the regular business traveller. Business aviation allows individuals and companies to fly to remote locations to attend meetings and events while still having the flexibility to combine a vacation or leisure activities in order to experience the destination beyond the meeting room or exhibition hall. This blurring of lines between business and leisure is also reflected in the design of aircraft, with many business jets now featuring amenities such as luxurious seating, gourmet kitchens, and even bedrooms and bathrooms.
As a result, business aviation is becoming an increasingly popular option for both business and leisure travel, offering a level of convenience, reliability and flexibility that traditional commercial air travel simply cannot match.