Europe’s leading private aviation airport, Farnborough Airport, and esteemed yacht brokerage company, Edmiston, have created a first-of-its-kind collaboration with the largest ever air-side advertisement on the airport’s radar tower as part of a new fully immersive guest experience. From this week, passengers will find the award-winning terminal’s welcome wall and customer service vehicles featuring Edmiston’s iconic red branding, a newly designed Edmiston Lounge, and in July, the terminal’s 18m high air-side radar tower will showcase the Edmiston branding.
When travelling through the newly designed Edmiston Lounge guests will experience a fully bespoke design, filled with rich fabrics and furniture paired with Edmiston photography, a travel library, works of art, and yacht models. In July, on moving airside, Edmiston’s creative branding placement will wrap two sides of the airport’s radar tower. The banner scales 18m high and 18m wide, making it the largest ever air-side advertisement in a UK airport.
Simon Geere, CEO of Farnborough Airport, says:
“We believe there is great brand synergy between Farnborough Airport and Edmiston in offering exceptional service and unique premium travel experiences. We are delighted to launch our collaboration with Edmiston, and we look forward to welcoming clients travelling through our airport as they await their departure.”
Jamie Edmiston, Chief Executive of Edmiston, says:
“Guests travelling through Farnborough Airport can now experience a slice of the Edmiston lifestyle whilst waiting for their flight. We will offer them the greatest service and comfort when using the jet terminal, much as they would receive on one of our yachts, providing a completely seamless service from sky to sea.”
The creative branding sees the very best of private travel brands coming together to offer guests an immersive experience by adding extra touch points throughout the customer journey. The new experience is part of a wider development plan at Farnborough Airport including a £35million hangar investment and the introduction of SAF (Sustainable Aviation Fuel) and HVO fuel (Hydrotreated Vegetable Oil) to reduce both flying and onsite emissions.