Renowned luxury jewellery brand Tiffany & Co has unveiled a transformation of its flagship Fifth Avenue address, ‘The Landmark’. Designed by acclaimed architect Peter Marino, the store opening marks the first renovation in nearly a century. The Landmark is one of the largest stores amongst the Manhattan landscape, offering a one-of-a-kind experience set within 10 magnificent floors featuring mesmeric art displays and never-before-seen jewels.
The first floor boasts floor to ceiling CGI screens immersing visitors in iconic Central Park scenery, whilst the centre of the room features a 22-foot “Diamond Skylight” art installation by Hugh Hutton. The heart of the store houses a spiral staircase, connecting floors three to eight, including Daniel Arsham’s Venus of Arles sculpture at the base.
Each floor is unique and has been painstakingly designed to mirror the jewellery housed within. The third floor is home to Tiffany’s love and engagement department. Ivory silk wall panels reminiscent of wedding gowns create a backdrop for the iconic Tiffany & Co. engagement rings.
The fourth floor of The Landmark is dedicated to fine jewellery collections, which is represented with the décor’s gold motif, whereas the fifth floor features the sterling silver jewellery that Tiffany is famous for.
Aside from the timeless jewels that you expect to see, The Landmark also features “The Audrey Experience”, an immersive exhibit that showcases a replica of Audrey Hepburn’s Givenchy dress from the iconic 60s film, Breakfast at Tiffany’s”.
After experiencing each floor, a visit to The Blue Box Café is a must, where Michelin-starred chef Daniel Boulud offers seasonally inspired menus alongside a private dining area and bar.
The Landmark is a true representation of where heritage meets innovation and will be home to the largest collection of Tiffany jewellery in the world, including the legendary 127.54-carat Tiffany Diamond.